Darshan Chokshi
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Aurora - Fashion Company

Branding

Brand Review: Aurora is a women's clothing brand. A clothing brand focused on its quality and also being affordable; such as ZARA. It is modern, bold and unique at the same time.

Brand Design: Aurora means the dawn. Hence, in the creation of design, the colors used are purple and white. It represents freshness and boldness at the same time. The text of the logo is modern yet different than the norm. All designs together elevate the experience of the brand as a whole and ties together with the brand effortlessly.

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