Brand Review : Grape is a bullet train for people who want faster and simpler travel experience that is better than taking a flight. No complication of going to the airport hours before the departure, luggage restrictions, small seats, and no moving space. You arrive at the station by the time of departure and have relaxed travel to the destination.
Brand Design : The branding of the Grape bullet train is created based on the brand review. Since the goal of the brand is to be simple, all the graphics of the branding is also made simple and easy to function to provide the overall simple experience. The text is easy to read, the graphic on the train emphasizes motion with simplicity and also at the same time everything ties together very well.