Resume

Digitas Health, Publicis Groupe - New York City, NY (12/2021 - Present)
Art Director

• Rebranded the visual identity and brand system for the "Understand Cancer Together" website in a client-facing agile team and translated complex healthcare narratives into high-fidelity design assets for Instagram, Reddit, Pandora, and web banner advertisements.

• Directed end-to-end creative production cycles, synthesizing strategic mood boards and briefs for photography, cinematography, and voice-over sessions while leading talent acquisition to ensure brand-aligned storytelling.

• Served as a strategic creative consultant to stakeholders, optimizing technical and conceptual performance while maintaining rigorous budget oversight and securing executive buy-in for large-scale creative initiatives.

• Collaborated with copy writers, motion designers and developers to maintain visual fidelity and ensure that art direction seamlessly integrated with technical architecture and UX requirements.

• Directed the creatives for a specialized oncology portfolio for both HCP and DTC, overseeing the design evolution for accounts within a fast-paced client-facing teams.

• Leveraged Generative AI as a primary ideation engine of internal agency creative explorations and accelerate the rapid prototyping of experimental visual concepts.
  

UBT North America - Ridgefield Park, NJ (09/2020 - 11/2021)
Graphic Designer

• Responsible for executing creative marketing material while ensuring consistency with branded content across international locations and company partners.

• Designed layouts for two company magazines each quarter, packaging for products, created graphics for video production, and managed monthly marketing promotions for Campus&Co.
  

TD Ameritrade - Jersey City, NJ (01/2019 - 09/2020)
Graphic Designer

• Led the award-winning redesign of client forms' layout using Agile Methodology at Studio1 for TD Ameritrade's rebrand process.

• Effectively communicated design concepts, managed schedules for timely release of work, and created fillable PDFs for clients using Acrobat.
  

New Jersey City University - Jersey City, NJ (01/2018 - 12/2019)
Graphic Designer/Production Manager College Newspaper, The Gothic Times

• Established and optimized production workflows, enhancing overall publication design.

• Led layout design initiatives and coordinated with illustrators to integrate visuals with editorial content.

• Managed layout production schedules to ensure timely submission to the Daily Mail.