Resume
Experience
Digitas Health, Publicis Groupe - New York City, NY (12/2021 - Present)
Art Director
Creative directed and rebranded the Understand Cancer Together website in a client-facing agile team and designed advertisements to promote the website launch on platforms such as, Instagram, Facebook, Reddit, Pandora, Product Websites (Banners), E-mails, and more.
Created mood-boards and creative briefs for photo shoots, video shoots, and voice recordings while assisting in talent selection.
Assisted the clients in improving the conceptual, technical, and creative performance, while tracking budget alongside project management and presented creatives to the stakeholders to gain their strategic approval.
Partnered with copywriters, the motion media team, and third-party developers to ensure that the art direction and visuals support the concepts.
Led art direction for a client-facing agile oncology team consisting of two tumors; Melanoma and Head and Neck Squamous Cell Cancer for two years (Client: Keytruda, Merck).
UBT North America - Ridgefield Park, NJ (09/2020 - 11/2021)
Graphic Designer
Responsible for executing creative marketing material while ensuring consistency with branded content across international locations and company partners.
Designed layouts for two company magazines each quarter, packaging for products, created graphics for video production, and managed monthly marketing promotions for Campus&Co.
TD Ameritrade - Jersey City, NJ (01/2019 - 09/2020)
Graphic Designer
Led the award-winning redesign of client forms' layout using Agile Methodology at Studio1 for TD Ameritrade's rebrand process.
Effectively communicated design concepts, managed schedules for timely release of work, and created fillable PDFs for clients using Acrobat.
New Jersey City University - Jersey City, NJ (01/2018 - 12/2019)
Graphic Designer/Production Manager College Newspaper, The Gothic Times
Established and optimized production workflows, enhancing overall publication design.
Led layout design initiatives and coordinated with illustrators to integrate visuals with editorial content.
Managed layout production schedules to ensure timely submission to the Daily Mail.
Education
New Jersey City University
Bachelor of Arts - Graphic Design, Minor in Media Arts Graduated: December 2018
General Assembly
UX, User Experience Design — 2019
Immersed in best practices of the UX Design process: User research & user interview techniques, comparative analysis, heuristic analysis, balancing user goals and business goals, wire-framing & prototyping using all the current industry-standard tools, UI design & usability testing methods.
awards
FCA Award — Forms Rebrand, TD Ameritrade (2021)
Indigo Design Awards — Won Bronze in Branding for the YPCC cricket team rebranding project (2022)
VOLUnteer
Juror at the Academy of Interactive & Visual Arts, Communicator, Davey, and w3 Awards (10/2023 - Present)
AIGA Design (07/2019 - Present)
NASA Social Media Credentials Team for Crew6 Launch (02/2023)